Exmon, headquartered in Iceland, is a software company with a mission to empower businesses in making precise decisions based on real-time data. Originally conceived as a solution to the challenge of "revenue leakage" identified by its parent company, Expectus, Exmon has evolved into a standalone product addressing the depreciation of assets or value, a phenomenon that can occur in various ways.

Facing the need for a distinct identity as it transitioned into promoting itself as a Software as a Service (SaaS) Solution, Exmon embarked on the creation of a new brand.

The objectives included establishing a functional brand with flexibility, designing a user-friendly website, defining a visual style for illustrative elements, refining the product's user interface, and developing brand collateral.

Through collaborative efforts with Exmon's management and marketing team, we successfully crafted this modern brand that embodies trustworthiness, flexibility, and stability. Steering in this new direction, Exmon stays alongside of current trends, technology advances, and design aesthetics of tomorrow—equipped and steady.